BLK
Creative Brief
Objective
To be an easy-to-use social dating platform where people from similar backgrounds can interact and share common interests and experiences.
Target Audience
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Single African American
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Gen Z and Millennials, between ages 18-34.
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Woke, Unapologetic and cultured.
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Audience Desire
The BLK audience seek to share more than just their culture, but they want to get to know people’s interests, hobbies, and creating meaningful experiences.
Insight and Strategy
Insight: Singles are looking for a social platform that enables IRL experiences with users that share similar interests and values.
Strategy: BLK wants to be a one of a kind dating app that cares for its community and their needs. We strive to always be a friendly platform, where people of color feel welcome, heard and happy to meet other singles that embrace their culture while creating long lasting relationships.
