Ray-Ban

Creative Brief

Background

Ray-Bans were originally created in the United States in 1956 and soon became a pop-cultural trademark. With 80-year-old glare-cutting science and 60-year-old hipster-cool chic, the iconic Wayfarer sunglasses have ridden the waves of fashion and

timeless style.

Objective

Create desire and awareness for CUSTOMIZABLE Ray-Ban Wayfarer sunglasses.

Target Audience

Millennials and Gen-Z: 15-30 year olds

Anyone who wears sunglasses

Insight and Strategy

Insight: People want to look good, trendy and hip but they also strongly desire the ability to express their individually.

Strategy: People are looking for sunglass that match the trends of the past but also fit their everyday lifestyle

Campaign: Your Life Your Style

Tageline: Express yourself

Creative Executions

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