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GATORADE
Creative Brief
Background
Gatorade has taken a backseat in their advertising and outreach efforts.
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What more is there to say when you hold the majority market share?
Audience
No one is more deserving of Gatorade’s recognition than where it all began: the young, hungry athlete.
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Insight
If they’re reluctant to talk about themselves in an innovative way, then Gatorade could use their immense brand power to say something powerful about someone else.
Campaign: Gatorade HQ
Gatorade HQ is a multi-platform channel owned by Gatorade, designed to digitally distribute new content thru its streaming service. GHQ came to incrementally innovate reality-competition shows thru its programming.
GHQ will be the home for live events and reality programming of competitive youth sports.
Creative Executions
Camp Goat - Climbing - Locker Room Talk
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