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GATORADE
Creative Brief
Background
Gatorade has taken a backseat in their advertising and outreach efforts.
What more is there to say when you hold the majority market share?
Audience
No one is more deserving of Gatorade’s recognition than where it all began: the young, hungry athlete.
Insight
If they’re reluctant to talk about themselves in an innovative way, then Gatorade could use their immense brand power to say something powerful about someone else.
Campaign: Gatorade HQ
Gatorade HQ is a multi-platform channel owned by Gatorade, designed to digitally distribute new content thru its streaming service. GHQ came to incrementally innovate reality-competition shows thru its programming.
GHQ will be the home for live events and reality programming of competitive youth sports.
Creative Executions
Camp Goat - Climbing - Locker Room Talk
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