WA-SAL

Creative Brief

Background

Wa-Sal is a revolutionary global e-commerce marketplace, based in Morocco. This was a global brand launch campaign. This unique brand offers 17 different category to serve every need possible

Objective

Create a global brand launch campaign. Build brand awareness, grow digital presence, grow online sales, and expand to new markets.

Challenges

Wa- Sal is a unique online experience, for everyone who is interested in shopping differently.

We are an e-commerce website + an online magazine + a media website at the same time.

Offers a one of a kind shopping experience

Insight and Strategy

Insight: Human discovery is fueled by inspiration and motivation

Strategy: Get people to see Wa-Sal as the global destination for new lifestyle discoveries